The Summer I turned Pretty
Pantene + Prime Video
For the launch of the Pantene Keratin line in Brazil, we brought together the brand's squad of ambassadors
for a special launch event, serving as a warm-up for a strategy designed to be 100% digital-first.
Agency: GREY
CD: Ale Parme, Mariana Horta
AD: Raphael Nogueira
CC: Cíntia Tavares
© 2025
My role: Art Direction