Pantene Bambu
Control frizz without drama
For the launch of the New Pantene Bamboo Serum in Brazil, we created a series of films that put frizz in the lead role,
whether it's caused by rain, wind, or that night's sleep you wake up from needing to fix your hair.
Agency: GREY
EXD: André Gola
CD: Ale Parme, Mariana Horta
AD: Eduardo Freitas, Raphael Nogueira
CW: Julia Calais, Cíntia Tavares
© 2026
My role: Art Direction